A company’s brand is undeniably one of its greatest assets, and some of the best-managed companies of the world devote considerable resources to their brand management. A strong brand makes a difference in the marketplace and can separate your company from the competition. Strong brands, regardless of the actual size of the company, take time to make, as well as effort to perfect and maintain. To ensure the brand’s growth, companies need to invest time and resources into increasing their brand’s awareness and interest among present and potential customers, improving customer communication across all available channels, and optimizing positioning of the brand in the marketplace. In order to achieve these and other similar branding goals, many companies concentrate their efforts on outbound advertising strategies and campaigns that usually do not offer any sort of success guarantee. Additionally, social media proliferation, as well as numerous machinations and scandals that have surfaced…
Category Archives: Marketing
Tuning In To WIIFM We often talk about “everybody’s favorite radio station” — WIIFM (What’s In It For Me?) but what does it really mean? Does it mean we think no one cares about anyone else in this life? Not quite. In the business context it means looking at all of your communication and ensuring that the messaging is clear for the intended audience. So much of the marketing material and information distributed today is about the distributing firm — our products, our services, what we do well, etc. The receiving party sometimes has a hard time understanding “what does this mean to me?”
5 Ways to Know if Your Sales & Marketing Teams Are On the Same Page Are your sales and marketing efforts — both strategy and communication working in concert? Here’s how you can tell.
The Tie that Binds – Marketing is Key to Sales Success In our work with clients, we sometimes find that Marketing doesn’t just take a back seat to Sales—it’s not even in the car! It may be that Marketing wasn’t emphasized in founding the firm or that culturally it’s seen as too “amorphous”. It may be that it’s the first thing that gets jettisoned when times get tough or when there simply is not enough money in the budget. Regardless of the reason, the result is always the same—less presence in the marketplace, less ability for the firm to define and differentiate itself, and ultimately—less sales.