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Category Archives: Marketing Strategy & Communications

Marketing Strategy

Developing Employees into Brand Ambassadors, Building Up Your Brand

By | Blog, Marketing, Marketing communications, Marketing strategy, Marketing Strategy & Communications | No Comments

A company’s brand is undeniably one of its greatest assets, and some of the best-managed companies of the world devote considerable resources to their brand management. A strong brand makes a difference in the marketplace and can separate your company from the competition. Strong brands, regardless of the actual size of the company, take time to make, as well as effort to perfect and maintain.  To ensure the brand’s growth, companies need to invest time and resources into increasing their brand’s awareness and interest among present and potential customers, improving customer communication across all available channels, and optimizing positioning of the brand in the marketplace. In order to achieve these and other similar branding goals, many companies concentrate their efforts on outbound advertising strategies and campaigns that usually do not offer any sort of success guarantee. Additionally, social media proliferation, as well as numerous machinations and scandals that have surfaced…

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