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Category Archives: Sales

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Good Selling = Good Relating

By | Blog, Customer service, Sales | No Comments

In business, just as in real life, good relationships matter. It’s a simple truth that a lot of businesspeople tend to forget. Many place a high premium on networking and fail to give proper care to the relationships that they have already created. While networking can certainly help build awareness and make new sales, the success of your business should not be measured by the number of names in your contact list. No matter whether your business is customer-driven or client-driven, its success or failure is ultimately defined by the quality of the relationships that you have with your “consumers”. When the question comes to customer acquisition vs. retention, the winner is obvious. Customer profitability tends to increase over the life of a retained customer, and acquiring new customers can cost as much as five times more than satisfying and retaining current customers, as pointed out by Emmet C. Murphy,…

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