Beverly Flaxington is The Human Behavior Coach®.

Bestselling & Gold-Award Winning Author, College Professor, Speaker, Trainer, Business Consultant, Entrepreneur, Behavioral Expert

Beverly D. Flaxington, MBA, is the Human Behavior Coach®. She is a three-time bestselling and Gold-award winning author, an investment industry professional, an international speaker, an accomplished consultant, Certified Hypnotherapist, personal and career coach, college professor, corporate trainer, facilitator, behavioral expert, entrepreneur and business development expert.

Beverly’s knowledge of human behavior and the most effective ways to make change happen have helped thousands of people over the years. In addition to being an expert on human behavior, she is recognized as a confidence coach and work relationship “doctor.”

Bev has created a number of proprietary, successful approaches to changing human behavior. She helps companies reach higher levels of excellence including the Sales Effectiveness Model, the S.H.I.F.T. Model™, and the Five Secrets to Successful Selling™.

Professional Experience

Beverly is a frequent speaker and contributor to major publications. She writes about sales, marketing, behavioral issues, career issues, effective time management and dealing with difficult people. Her columns can be found on Psychology twice a month and in her weekly “Ask Bev” column in Advisor Perspectives Magazine.

Beverly is an adjunct professor at Suffolk University. She teaches Entrepreneurship 101 and has taught Leadership and Social Responsibility, a required course based on her book Make the SHIFT. Beverly is a Certified Hypnotist, Certified Hypnosis Trainer, Reiki Master Attunement Practitioner, Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA). She uses the DISC and PIAV tools frequently in her work with individuals and organizations.

Bev co-founded The Collaborative, a sales and marketing consultancy, in 1995. The firm provides strategic and tactical support to help financial services and wealth management firms reach higher levels of effectiveness and meet their goals. The Collaborative specializes in delivering effective coaching, training and proprietary consulting services.

Best-Selling Author

Bev’s books are translated into many languages and used in dozens of colleges and universities throughout the country. The Pocket Guide to Sales for Financial Advisors was the #1 bestselling sales book on Amazon the first week it was released. She authored Self-Talk for a Calmer You, published by Adams Media. She is the author of the bestselling and Gold-award winning Understanding Other People: The Five Secrets to Human Behavior, as well as a companion book, 30 Days to Understanding Other People: A Daily Guide to Improving Relationships.

Bev also wrote the bestselling Make Your Shift: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go. The business companion is Make the Shift: The Proven Five-Step Plan to Success for Corporate Teams. She also authored The 7 Steps to Effective Business Building for Financial Advisors: How top earning advisors attract and retain the most profitable clients and the companion workbook for this program. The 7 Steps program was selected by the Financial Planning Association and is available in their online store at a member discount.

In recognition of Bev’s noted accomplishments, she is now listed in Wikipedia.

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“Beverly was the keynote speaker at our 500-person training event in Chicago. Prior to the event, she took the time to really dig into our company culture and specific training needs. Her presentation inspired the group with an actionable plan on how to communicate more effectively through verbal and non-verbal methods. The feedback from the audience was outstanding, and we look forward to our next event with Beverly!”

− Dr. Randy Hoff, PE, Chief Executive Officer