To turn your company into a high-growth engine, you need to thoroughly train your team – even your advisors – and cultivate a culture that supports the right kind of selling for your products and market. Our real-world experience allows us to help businesses both large and small transform their sales force.

Our expertise in communication and human behavior is woven throughout our premier sales force effectiveness consulting. Our proprietary tools, combined with a client-focused approach, allow us to adapt proven methodologies to your unique situation. The payoff? A confident and efficient sales force that’s primed for results. Even non-sales professionals can learn how to sell more effectively.

Improve Your Sales Culture

Our proprietary Sales Effectiveness Model has helped many firms determine where to focus in order to unlock new revenue. No matter the size of your firm or practice, we can partner with you to review our “Eight Factors of Proven Success” and help you integrate more successful approaches into your existing company practices. As a result, you build an environment that fosters consistent and sustainable sales growth.

Make Your Messaging Matter

Even the best marketing materials can’t help a salesperson if they aren’t used effectively. With that in mind, we work with you and your team to develop unique messaging designed to help your company stand out in a crowded market. Using this, we develop and refine your marketing materials – both physical and digital – to ensure that your sales force has the most powerful tools at its disposal. Our branding experts will even assist with website design and development so that your company can present a cohesive and powerful identity online, as well.

Develop, Retain, and Utilize Selling Skills

Is your team venturing into the sales world? Have they been selling for 30+ years? No matter – either way, our sales training program development services can help anyone learn tips and techniques they can use right away. We employ an approach that’s both strategic and practical, emphasizing how sales professionals can best leverage multiple prospecting channels like COIs, referrals and cold calls.

Our experts can deliver training, coaching, and ongoing reinforcement through the channels that suit your company best. We can provide comprehensive training through webinars, self-paced online study, and on-site seminars. On top of that, we believe in sustainability, and so we provide access to tools long after the initial training to help your team continue to grow.

“The Collaborative knows how salespeople think, work and are motivated. From assessing our sales process, to behavioral selling and motivation training, to revamping sales job descriptions and compensation plans – the Collaborative assisted us greatly in enhancing our sales organization.”

—Jack Wiener, Executive Vice President

SALES FORCE Effectiveness programs

Sales Training

Whether your team is filled with seasoned, savvy experienced salespeople or newbies just learning the ropes, we have programs and learning opportunities that fit every need.

  • Our programs are actionable and customized to your team, your environment, and your needs.
  • Behavioral selling is the cornerstone of every program we deliver, making our sales training almost universally applicable to any industry.
  • We focus on qualification, shortening the sales cycle, bringing opportunities to closure, active listening, consultative questioning, and much more.

Sales Coaching & Mentoring

Training can be extremely effective when designed and delivered well, but there is no replacement for one-to-one or group coaching. Our approach is to identify the Desired Outcomes for the salesperson and then to uncover obstacles to success.

  • All coaching is designed around our proprietary S.H.I.F.T.® program.
  • Because we have sales and sales management backgrounds, we are often able to jump in and help move a specific deal forward, help plan for an important meeting or presentation, and offer tips and ideas for greater success.
  • We are results-based in all we do, and we coach to success metrics.

Leadership Coaching

It’s often a truism in sales that the most successful person who is closing the biggest deals gets anointed the sales leader or manager at some time. They know how to be successful—for themselves.

  • We teach leaders the secrets to helping someone else become successful.
  • It’s not enough to say, “Do it like I did it.” IOur programs are designed to adapt to each person’s needs and style.
  • We work with leaders as a group and one-to-one to help them learn to be the best coaches and mentors they can be—and in doing so, increase sales effectiveness for the entire group.