Niche Marketing: Developing It Within Your Firm


What is a “niche market”? Does having a niche market hem you in and limit your opportunities? Quite the opposite! Niche marketing is one of the most powerful things you can do for your advisory firm. Having a niche helps you to refine your marketing and target your new business development dollars. This outline gives you clear steps on the best ways to develop a niche market for your firm.