Uncovering Your “So What?”: Refining Your Firm Story

You do great work for your clients, right? Well, so what?! If you cannot articulate a strong message and clearly identify for prospects and clients how you are different, and why it matters, your marketing efforts will never reach their full potential. This worksheet and process helps you to identify the differentiators that connect to your firm and gives you steps to clearly identify why they matter to your market.

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