How can behavior style be defined, and why do we seem to communicate with some people better than others? How do our values impact relationships, decision-making and how we view the world? Bev Flaxington has been using behavior style and motivation assessment tools — called DISC and Motivators — since 1997, with thousands of people. She will explain them and lend insights to the role they play in both business and personal life. She’ll introduce this subject, and how they impact our communication style – something that’s very important for effective marketing and sales.