Uncovering Your “So What?”: Refining Your Firm Story


SKU: 011

Product Description

You do great work for your clients, right? Well, so what?! If you cannot articulate a strong message and clearly identify for prospects and clients how you are different, and why it matters, your marketing efforts will never reach their full potential. This worksheet and process helps you to identify the differentiators that connect to your firm and gives you steps to clearly identify why they matter to your market.

For your convenience, this product is available for immediate download in PDF format.

To begin, select ‘Add to Cart’, and a Shopping Cart icon will appear in the upper right-hand corner of this page. From your Shopping Cart, click ‘Proceed to Checkout’ and you will be asked to enter your contact and payment information into a secure form to complete the transaction.

Once you have placed your order, you will be directed to an Order Details page, where you will find a blue hyperlink to begin your download. If you have difficulty with your download, contact our Tech Support.