If you’re a sales manager/person, have you ever had the experience of attending a trade show that made you exclaim “WHAT am I doing here?”, or reviewed a brochure that said nothing like what you say to prospects? If you’re a Marketing exec, have you ever listened to a salesperson on the phone — only to be surprised at the positioning messages you heard; or be frustrated when that great collateral you developed never gets used by Sales? In this episode, learn 5 ways to ensure that your Sales and Marketing efforts are aligned and eliciting the best results both groups have to offer.
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