Companies Learn To Get A Better Handle On PR Damage Control

By JAMES DETAR, INVESTOR’S BUSINESS DAILY Posted 07/02/2010 06:27 PM ET

When employees can’t take criticism, it makes them less productive. When it’s a company that won’t face criticism or doesn’t know how, the entire business suffers. One way a business can avoid getting bruised by these slings is to work with the critics, to learn what their concerns are and take action. Often, by working with them, the company can avoid getting itself into a tight spot.  How can a company change those critics’ minds, or at least get them to engage in a conversation?

“The No. 1 thing when you’re faced with criticism is to adopt a position of curiosity,” said Professor Beverly Flaxington. “The company should say: We want to understand, rather than combat it.” Click here for the rest of the story.