How to Demonstrate Software – Part 1 (Episode 17)

When you are a software salesperson, giving a demonstration – whether face-to-face or online – is one of the most crucial aspects of selling success. There are many “moving parts”, and thus many chances for things to go wrong. But when you perform excellently you can improve your close-rate significantly in this most important step of the sales cycle. In this episode, part 1 of 2, we interview sales trainer Brian Geery, who has written an eBook called Software Demonstrations – Your most powerful sales tool, and is now writing a book on this subject. Tune in for great tips on giving great demonstrations!

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