Social Media ideas and tools for marketing (Episode 9)

Social Media’s growing in impact on marketing. In episode 9 of Collaborating we interview Kristen Luke, president/founder of Wealth Management Marketing (www.wealthmanagementmarketing.net). WMM serves the investment advisory market with a wide range of marketing services, so this discussion will be of particular interest to advisors – but the ideas and social media options discussed transcend industries.

We discuss the most popular social media sites and their uses, what’s “hot” and growing, what’s the best process for determining the best avenues for your industry, how you should prioritize and not spread yourself too thin, how you set goals and metrics and determine ROI – and many other tips, tricks and traps.

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