From Forbes.com
Values-based leadership, having clear cultural values, knowing what your team values — these are all important concepts much discussed in today’s business circles. As a leader, your values will impact the tenor of your firm and will tell your employees, customers and vendors what matters most to you. Identifying and communicating them is important.
https://www.forbes.com/sites/forbesbostoncouncil/2019/05/09/your-values-as-a-leader-speak-louder-than-you-do