Ever been taken completely by surprise by a client or prospect? Or been unable to close a sale because you just couldn’t’ “get through” to them? Today, prospects are being bombarded by so many salespeople – all using the “latest” selling techniques and technology to try to connect with and engage them to persuade to buy. However, one of the most fundamental ways to connect with prospects is often overlooked by salespeople: understanding behavior styles and adapting one’s selling and communication approach for it. The best salespeople know what most salespeople do not – that behavior style is the foundation for understanding communication style – which is the key to developing profitable, long-term relationships. This truly is the unfair advantage that the best possess! Learn how you can gain this advantage in this episode.